The impact of new technology on media industries...
With the introduction of many new technologies over the past years, media industries such as the film industry have suffered noticeably. I believe that this is primarily because of the Internet. Films are so widely available on the Internet on websites such as Lovefilm and Blockbuster where the public can order a film which is delivered to their door, meaning they don't even have to leave their homes unlike going to the cinema to see a film. Piracy has also become a lot more prominent, whether that is in the form of a copy DVD or films be leaked on internet websites where they can be watched by anyone. This therefore disuades people from going to the cinema to see a movie, which can also be quite expensive, and not worth the hassle. Because of this, production companies have to come up with new techniques and exciting concepts in order to appeal to the public. To do this, they have made the most of new technologies such as social networking to appeal to as many people as possible worldwide.
The use of new technology to facilitate more accurate targeting of specific audiences...
As each new technology is introduced, the media industry try to incorporate each one into their distribution in order to gain the attention of a wider audience. Things such as iPhones and iPads from Apple have brought about the production of apps, which have revolutionised technology, giving the public quick and easy access to almost anything on their mobile phone. Many production companies create apps that are related in some way to their soon to be released film, in order to generate interest. Also, social networking sites have played a huge part in distribution as they are the prime tools to use to advertise a film. Just one person hearing about a new film and posting a status can be broadcasted to hundreds, and on websites such as Facebook, groups and pages can be made for films which can be liked/followed by anyone worldwide, updating each person's news feed with news of the film. Using Paranormal Activity as an example, they made the use of Twitter in order to advertise, resulting in the hype of the film's experience trending worldwide for several days.
